Cause Marketing and Fundraising in Australia




At Trade Secret, we aim to partner with charities, schools and sporting teams in our store communities to support these valuable organizations in a range of ways. Nationally, we have partnered with the Starlight Children’s Foundation, an organization that brightens the lives of seriously ill children and their families. While health professionals focus on treating the illness, Starlight provides programs integral to the total wellbeing of seriously ill children, lifting their spirits and giving them the opportunity to laugh, play and focus on being children. Trade Secret has partnered with the Starlight Foundation for the last 5 years and, together with our customers, we have raised significant funds through a range of activities including our twice-yearly Round Up Your Sale campaigns, sample sales, the sale of Starlight merchandise and other initiatives.