Cause Marketing and Fundraising in Canada




At TJX Canada, our Winners and HomeSense brands have long partnered with organizations to help enrich the lives of women and children. We proudly support the Canadian Women's Foundation, an organization committed to ending violence against women, moving low-income women out of poverty and empowering girls to gain confidence. For over 10 years, through our Shop for Hope decal program and product sales initiatives, our Associates’ and customers’ efforts have raised funds to support approximately 450 shelters and over 30,000 women and children in Canada.

Winners and HomeSense are also proud supporters of the Sunshine Foundation of Canada. This national charity grants wishes in response to the individual dreams of children with severe physical disabilities and life-threatening illnesses. For over a decade, Winners and HomeSense customers and Associates have helped to raise millions of dollars through the annual “Spread a Little Sunshine” campaign to make these children’s dreams a reality.

Marshalls, in Canada, believes in supporting the family unit, so that happy and healthy kids may thrive in our communities. We support Kids Help Phone, a phone and online counseling service for Canadian youth, where professional counselors are available 24 hours a day, 365 days a year, to help young people deal with concerns, large or small. Marshalls is also a proud sponsor of CTV television network’s Toy Mountain, an annual toy drive in support of the Salvation Army. In addition to making a cash donation to the Salvation Army, Marshalls stores in the Greater Toronto area serve as official toy drop-off locations.

TJX Canada has also been a long-time supporter of Pride, and in 2014, we were an official sponsor of World Pride, a 10-day celebration of lesbian, gay, bisexual and transgendered (LGBT) communities, which was held in Toronto. In 2015, we sponsored Pride parades in 7 major cities across Canada, including Vancouver, Halifax and Montreal.