Cause Marketing and Fundraising In Canada


At TJX Canada, our Winners and HomeSense brands have long partnered with organizations to help enrich the lives of women and children.

We proudly support the Canadian Women's Foundation, an organization committed to empowering women and girls in Canada to move out of violent situations, out of poverty and into confidence and leadership. For over 10 years, through the sale of a unique product line and Canadian Women's Foundation's decal program, our Associates' and customers' efforts have raised funds to help support over 450 emergency shelters for abused women, funded 300 community programs that help break the cycle of violence and, in total, touched the lives of more than 150,000 women and children in Canada.

Winners and HomeSense are also proud supporters of the Sunshine Foundation of Canada. This national charity grants wishes in response to the individual dreams of children with severe physical disabilities and life-threatening illnesses. For over a decade, Winners and HomeSense customers and Associates have helped to raise millions of dollars through the annual "Spread a Little Sunshine" campaign to make these children's dreams a reality.

Marshalls, in Canada, believes in supporting the family unit, so that happy and healthy kids may thrive in our communities. We support Kids Help Phone, a phone and online counseling service for Canadian youth, where professional counselors are available 24 hours a day, 365 days a year, to help young people deal with concerns, large or small. For the last two years, Marshalls has supported Kids Help Phone through their "Have a Kid's Back" campaign in which a portion of proceeds from all backpack sales go to support Kids Help Phone. Marshalls is also a proud sponsor of CTV television network's Toy Mountain, an annual toy drive in support of the Salvation Army. In addition to making a cash donation to the Salvation Army, Marshalls stores in the Greater Toronto area serve as official toy drop-off locations.

TJX Canada, representing its Winners, HomeSense and Marshalls chains, is an official sponsor of Pride festivals across the country and has supported the LGBTQ (lesbian, gay, bisexual, transgender and questioning) community for many years. Each year, Associates join in the festivities by marching in community Pride parades. In 2016, TJX Canada sponsored seven Pride festivals in major Canadian cities, and proudly saw over 460 Associates marching in various parades.