Cause Marketing and Fundraising In the U.S.


T.J. Maxx has long supported organizations that help create lasting change in children's lives by supporting nutritional, health, developmental and educational programs. One of T.J. Maxx's most expansive charitable relationships is with Save the Children U.S.

Today, nearly one in five school-age American children lives in poverty,1 having to go without simple, yet critical necessities like healthy food, books and safe places to play and exercise. For over 30 years, we have partnered with Save the Children U.S. to help these children find a future outside of poverty, and in 2014, we were proud to have received the Save the Children's Corporate Champion for Children Award in recognition of our longstanding efforts. Through in-store and Associate fundraising, corporate sponsorships and volunteer leadership efforts, we're proud to help children in need get a successful start to life.

In addition, from time to time, T.J. Maxx stores nationwide sell certain merchandise featuring children's artwork, with a portion of the proceeds going directly to Save the Children. T.J. Maxx also ran a Mother's Day Twitter campaign that encouraged our followers to post a photo of themselves, or someone they love, being #momstrong. For each tweet, T.J. Maxx donated $1 to Save the Children U.S. Programs. As our partnership develops, we continue to consider ways to evolve our program to have the biggest impact and deliver measurable outcomes for children.

At Marshalls, we support the communities in which we do business through our commitment to organizations that support the health of families and children. For more than 25 years, Marshalls has partnered with JDRF to improve the lives of children and adults living with type 1 diabetes and to support JDRF's search to find a cure. Through an annual in-store fundraising campaign, our Marshalls national walk team and support of other local JDRF events, we are helping to fund exciting new research and support programs. We are proud to have been named an Elite Corporate Partner for the past seven years, helping to fund breakthroughs that may one day eliminate this devastating disease.

Marshalls has also raised funds and awareness through an in-store fundraising program to benefit the Alzheimer's Association and its efforts to advance Alzheimer's-related care, provide support to families and continue research to help end Alzheimer's disease. In addition, through an in-store fundraising program, Marshalls supports St. Jude Children's Research Hospital in its mission to help fight childhood cancer.

We know that providing safe and engaging programs for children after school is an issue important to our Associates and customers. We are exploring how we may integrate support of these types of programs into our cause marketing and fundraising platforms.

At HomeGoods, we focus our charitable efforts in an area that impacts the lives of so many of our Associates and customers – helping families fight cancer. HomeGoods Associates throughout our organization have championed this mission for many years, and we take immense pride in actively directing our fundraising efforts toward this common goal. HomeGoods has partnered with St. Jude Children's Research Hospital since 2010 and Dana-Farber Cancer Institute since 2001, both leading cancer research and treatment centers. Each year, various HomeGoods field and home office Associates travel to these organizations to learn more about their lifesaving work and to bring some "HomeGoods Happy" cheer to patients and their families.

In our stores, we participate in St. Jude's annual "Thanks and Giving" campaign, raising funds and awareness to support St. Jude's mission to advance cures for pediatric cancer. Prior to this year's campaign, a group of Associates from throughout the organization visited St. Jude and held a holiday party for patients and their families. The HomeGoods team brought hundreds of gifts for kids of all ages, planned an arts and crafts activity and provided gift cards to the families. For several years, we have also sold exclusively designed, holiday water globes, with 50% of the purchase price being donated to St. Jude.

HomeGoods also holds an annual in-store fundraising campaign in support of Dana-Farber Cancer Institute. We sell reusable shopping bags and donate 50% of the purchase price to Dana-Farber. Each year, the bag features artwork designed by a patient from the Jimmy Fund Clinic, Dana-Farber's center for pediatric cancer treatment and research. This patient becomes the hero of our campaign and serves as inspiration. At our home office, we provide toys for Dana-Farber's annual holiday party for patients and their families, and Associates from across the organization gather to wrap the gifts. In 2016, HomeGoods was also proud to have its first-ever team in the Falmouth Road Race on Cape Cod, with each runner raising money to benefit the hospital. We also supported the annual Boston Marathon Jimmy Fund Walk by sponsoring a HomeGoods water stop along the route.

At Sierra Trading Post, we want the outdoors to be accessible to everyone, and therefore, we focus our charitable giving at the local level, aligning ourselves with organizations that support our goal. As part of our recent store grand openings, we made contributions to organizations like Vermont Adaptive Ski and Sports, whose mission is to instill confidence and independence in youth and adults with disabilities by participating in adaptive sports programs and activities, and to Let the Kids Play, whose mission is to provide beginner youth sports equipment and access to youth sports programs to qualified children. Given the size of our small store base, our charitable giving is provided directly from the Company, rather than derived from in-store fundraising. Additionally, we have a structured in-kind donation program whereby we donate some returned items that are in excellent condition to local community shelters. Some of our merchandise donations are sold in thrift shops to support community programs and others are given to families in need through charities that we support.


1 United States Census Bureau, 2015 Current Population Survey Annual Social and Economic Supplement (link)