TJX Europe is passionate about its community programs, which aim to help vulnerable children and young people achieve their potential. One of our longstanding partnerships is with Cancer Research U.K., an organization dedicated to the research, prevention and treatment of cancers. Sadly, four children in the U.K. are diagnosed with cancer every day1, and while this is a sobering statistic, TJX Europe believes our support contributes to a meaningful and long-lasting impact in the fight to beat childhood cancer. Since 2004, T.K. Maxx and HomeSense in the U.K., together with our customers, have raised significant funds for Cancer Research U.K. We are proud to be the largest corporate funder of research in childhood cancers in the U.K.
In addition to our corporate contributions and customer donations at the till (cash register), we host the biggest clothing collection campaign in the U.K. Our year-round, in-store campaign, called Give Up Clothes For Good, allows people to drop off used donated clothing, accessories and homeware at our stores. We give the donated items to Cancer Research U.K., to sell in their stores with all proceeds going straight to Cancer Research U.K.
Over the years we've enlisted iconic celebrities and other well-known personalities to participate in our campaign. We are very proud that in 2014 we collected an amazing 200,000+ bags of donated goods, and over the course of our 10-year relationship have raised millions and millions of British pounds for this important and life-saving research.