Making a Difference: Disaster Relief
In addition to our key social impact areas, TJX has also supported our communities when unexpected disasters strike. We have contributed generously for more than 25 years to Red Cross chapters around the globe, as well as to other nonprofit organizations that help local communities rebuild in the wake of devastating disasters.
In addition to our annual support of the American Red Cross Disaster Relief Fund, we donated advertising space in 2020 to be used for public service announcements to help raise awareness of the need for blood donations during the COVID-19 pandemic. The donation of these media spots allowed the American Red Cross to run its PSAs more than 300 times on television.
The T.K. Maxx and Homesense Foundation has partnered with the British Red Cross since 2018 and is a member of their Disaster Relief Alliance. Our funds have helped the British Red Cross develop global emergency response strategies and helped to support victims of U.K. storms and flooding, the Indonesia earthquake, Zimbabwe food insecurity, Cyclone Idai, and many more disaster relief initiatives. In 2020, our partnership with the British Red Cross also supported people affected by COVID-19. We have also donated vouchers for the Red Cross to buy clothing and essential items for people in need.