As part of our ongoing commitment to delivering value to our communities, our Associates around the globe appreciate the generosity of our customers as they fundraise to support vulnerable families and children living in our local communities. One event that we are particularly proud of is the Comic Relief Red Nose Day campaign in the U.K. For the past 14 years, TK Maxx and Homesense U.K. have raised millions of pounds for this amazing cause, supporting vulnerable children and young people living really tough lives in the U.K. and the world’s poorest communities.
As an official retailer for this biennial campaign, this year we teamed up with Disney to sell t-shirts, aprons, and other homeware featuring much loved Disney characters. We are excited to report a record-breaking year for our t-shirt sales. Our associates also got involved through various activities including bake sales, sports tournaments, and a Strictly TJX dance competition. Together with our customers who donated money at the registers, we raised over £4 million for Comic Relief in 2019!
For more about our efforts, check out the video below, featuring all the best bits of Red Nose Day this year, including our “Big Reveal” on BBC1 with actor David Tennant and TV personality Zoe Ball.
Together with our customers who donated money at the registers, we raised over £4 million for Comic Relief in 2019!