Since the launch of the Find Your Stride initiative in 2019, TJX Canada has embarked on a mission to help vulnerable women gain the skills and support they need to thrive in life. Two of our key partners are Dress for Success Canada and the Calgary Women in Need Society (WINS). Dress for Success Canada provides professional attire, along with other support, to help women in need thrive in work and in life. While it has 13 locations across Canada, with our support, Dress for Success hopes to extend its reach to new geographies. In Calgary, WINS serves as a homegrown thrift charity. Through its Free Goods Referral program, women in poverty and their families can obtain basic needs support through a network of 80+ partnered agencies.
We are also very proud to support Habitat for Humanity Canada, to which we donated over 400 pallets of merchandise in 2020. Habitat for Humanity Canada brings communities together to help families build strength, stability, and independence through affordable home ownership. With the help of volunteers, Habitat for Humanity builds and restores safe, decent, and affordable homes, including single family and multi-unit houses. Their model of affordable homeownership bridges a gap for low income families.
Since 2015, our U.S. retail chains have teamed up each Thanksgiving season for an in-store fundraising campaign to support families in need of food assistance during the holidays. In 2020, through this campaign, funds from our U.S. Foundation and customer donations were provided to Feeding America for distribution to nearly 200 member food banks located in our communities. According to Feeding America, this translated into an estimated 13 million meals served to those in need.
Additionally, throughout the holiday season, T.J. Maxx, Marshalls, and HomeGoods sponsored Feeding America’s Carol For A Cause, a social media campaign designed to help bring joy during a tough holiday season while giving back to people in need. Each carol submission helped provide the equivalent of 100 meals to Feeding America.