A key part of our communities work involves supporting organizations that deliver services to families and children when they are facing life-threatening illnesses, including funding organizations with missions aimed at spurring advancements in cures and care. Our Associates, our customers, and their families often have a personal connection to a health-related cause and are eager to participate in volunteer opportunities and join in fundraising efforts that help affected individuals and families.
For over 30 years, Marshalls has partnered with JDRF to improve the lives of children and adults living with type 1 diabetes and to support JDRF's search to find a cure. Through an annual in-store fundraising campaign, walk teams, and support of other local JDRF events, we are helping to fund exciting new research and support programs. We are proud to have been named a Diamond Partner, helping to fund research that may one day eliminate this devastating disease. Marshalls has also raised funds and awareness through in-store fundraising programs to benefit the Alzheimer's Association and St. Jude Children's Research Hospital.
HomeGoods and Homesense are partners with St. Jude Children's Research Hospital and the Dana-Farber Cancer Institute, both leading cancer research and treatment centers. In our stores, we participate in St. Jude's annual Thanks and Giving campaign, raising funds and awareness to support St. Jude's mission to advance cures for pediatric cancer. We support Dana-Farber through the sale of patient-designed reusable bags and in-store fundraising. Read more about our efforts in our Making a Difference section below.
For many years, T.K. Maxx customers and Associates have raised millions for Cancer Research U.K. for Children and Young People and Enable Ireland. In 2020, we continued our ongoing support which included cause marketing and in-store fundraising campaigns, Associate fundraising, and charity merchandise, as well as the Give Up Clothes for Good campaign. This initiative rallies people across the U.K. and Ireland to drop off their high-quality, used clothes, accessories, and homeware at our stores for donation. The items are then sold at Cancer Research U.K. and Enable Ireland thrift shops or recycled to raise funds. As an added benefit, the program promotes the reuse of clothing and other items. Over the past 15+ years, over 2 million bags of clothing and household goods have been collected. The partnerships have raised nearly $51 million for Cancer Research U.K. for Children and Young People since 2004, and nearly $5.1 million since 1997 for Enable Ireland. Today, T.K. Maxx is the biggest corporate supporter of Cancer Research U.K.'s research into children's cancers, helping fund new research with a goal of helping children and young people survive cancer.
Similar to our relationship with Cancer Research U.K. for Children and Young People, T.K. Maxx and Homesense in the U.K. have been strong supporters of Comic Relief, a charity that supports children and families impacted by poverty and social injustice in the U.K. and the world’s poorest countries, focusing on helping vulnerable children and young people get the best start in life, supporting mental health issues, providing a safe place to live, and fighting for gender justice. In 2020 we created a range of facemasks designed by legendary British pop artist Sir Peter Blake. The campaign was supported by a host of famous faces in the U.K. and generated over $80,000 for Comic Relief.
Additionally, we are the official retailer for Comic Relief U.K.'s much-loved fundraising campaign, "Red Nose Day," and, since 2005, have raised tens of millions of dollars thanks to our Associates and the generous support of our customers. In 2021, we teamed up with Disney Pixar to sell limited edition t-shirts, aprons, and other homeware featuring iconic Pixar characters. Associates also got involved in fundraising through many virtual and socially distanced activities including The Masked Singer TJX concert as well as celebrity masterclasses including a dance lesson with Strictly Pro Katja Jones, online quizzes, Zoom murder mystery evenings, and virtual bike rides. Almost $1.8 million was raised for the cause.
Making a Difference:
HOMEGOODS AND HOMESENSE "HELP FAMILIES FIGHT CANCER"
2020 marked our 20th year of partnership with the Jimmy Fund and Dana-Farber Cancer Institute through our “Helps Families Fight Cancer” campaign, which has been run in partnership with HomeGoods and Homesense. Over the years, our Associates raise money for this great cause, with millions of dollars having been contributed since our partnership began. Through the campaign, customers can purchase reusable shopping bags at HomeGoods designed by a patient, with 50 cents of every 99-cent bag going to the Jimmy Fund and Dana-Farber. Customers can also make a contribution during checkout at both retail chains. Over the years, our support has also included participation in Jimmy Fund walks and various sponsorships.
Additionally, HomeGoods and Homesense are dedicated partners of St. Jude and have raised more than $54 million to support their lifesaving mission of finding cures and saving children. St. Jude Children’s Research Hospital treats children with cancer or other life-threatening diseases and HomeGoods and Homesense support St. Jude in a variety of ways, including our participation in the St. Jude Thanks and Giving Campaign. During the holiday season, HomeGoods and Homesense give our customers the opportunity to make donations in-store at the register, where 100% of the donations benefit St. Jude, and by purchasing any of their four limited-edition globes with 50% of the purchase price benefitting St. Jude.
Little Keegan is known around St. Jude Children’s Research Hospital for her handbags and her dresses, her painted nails and her flaming red hair, which has grown back since she finished high-dose chemotherapy. In 2018, Keegan was diagnosed with acute lymphoblastic leukemia and underwent two-and-a-half years of treatment at St. Jude, recently celebrating the end of her cancer treatment. While this chapter of her life is behind her, her mom said they will always remember St. Jude as their unexpectedly happy place.
"You walk down the halls of St. Jude and see the little miracles running around, and it just fills you with so much joy."
Mother of patient at St. Jude Children’s Research Hospital